One channel figure who'll be taking it decidedly less easy over the coming days is Cisco exec Andy ‘Bring the Pain' Brocklehurst, who's taking part in the annual Tough Guy race on Sunday.
After an eight-mile run, competitors face a quagmire of an obstacle course incorporating barbed wire, freezing water and flames. Crivens.
Thankfully, intrepid Andy believes in the three Ps: preparation, preparation, preparation. As in a worryingly lack thereof. I lunched with the Cisco man last week and he revealed he'd spent the festive period stocking up on the essential custards and liquors needed for high-level endurance performance.
Brocklehurst is raising money for charities including the Help for Heroes Sanctuary, which retrains those disabled during military service, or worryingly, during the Tough Guy race, in preparation for new careers.
Anyone interested in sponsoring Andy, click here. And anyone interested in a new career is advised to wait and see if an unexpected opening to become Cisco's UK small business chief crops up sooner rather than later.
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