Google has escalated further into the league of 'companies we most want to work for' by revealing it will pay the spouse of a deceased employee half their wages for 10 years after their death.
It also gives any children of the deceased employee $1,000 a month until they are 19 and pays the spouse stock benefits as well.
That is a pretty amazing perk, and while I'm sure most employees want to go on living for as long as possible, it is a fantastic peace of mind cushion for people to have.
I'm sure many firms offer some form of life insurance for employees - but whether it is to this scale and for this length of time is another matter. Plus the money to the kids is a stroke of genuis.
Google has got it spot on in terms of making its employees feel worthwhile and valued and it certainly provides them with a great environment to work in as well.
I'm sure it won't have much trouble attracting people to apply for a job - it might have to question some of their motives for applying a little more though.
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Results, reaction and pictures from last night's CRN Fight Night