You have to feel a little sorry for Microsoft.
It is trying very hard to regain leadership in the innovation field with its Windows 8 operating system as it tries to make up for ground lost to rivals such as Apple and Samsung, but the reaction so far has not been the stuff of dreams.
Add the Surface shenanigans to the mix and you can see why corks aren't exactly popping in Redmond right now.
Going way back to last year's World Partner Conference (WPC) in Toronto, Microsoft hailed the dawn of a 'new era' as it set about reinventing itself for the modern mobile age.
But people have very long memories and all the years it spent at the top of the tree, perhaps oozing arrogance like a certain other vendor that will remain nameless, comes back to constantly bite it on the behind.
That and the fact that it kept missing a trick with the ever-changing mobility scene and missed out on the beginning of the Smartphone and tablet revolution.
It also doesn't help that nobody is any wiser in the channel about the sales strategy for the Surface - or indeed what format the next generation of the tablet will take.
Quite a few people are taking potshots at Microsoft at the moment and most people can only take so much goading before they blow!
So when the Financial Times wrote an article today - based on a pre-briefing granted with selected media - saying the software giant was "preparing a U-turn on Windows 8" - I was expecting fireworks.
The vendor is set to launch a new iteration of Windows 8 later this year - codenamed Windows Blue - to address some areas of concern based on customer and partner feedback - although Microsoft is remaining very tight-lipped as to what these updates will actually be.
And this is giving a few the chance to stick the boot in.
But at the time of writing this, Microsoft had yet to say anything in response. Some would say it is rising above it and will let the product speak for itself.
Microsoft is a different company to what it was a few years ago (a decade or so), and although it continues to make mistakes and irritate its partners - it always does its best to try and put things right. At least it appears to care what partners think about it (unlike some).
Some have said that Windows 8 is slightly too far ahead of the curve and will have its day when the rest of the technology catches up - I don't know if that is true either but it is plausible.
Despite reaching the milestone of 100 million Windows 8 licenses sold so far, the operating system is just not taking off as fast as Microsoft had hoped.
This could be because firms can't afford the upgrade at the moment and are biding their time, or just that they are not that into Windows 8.
As I am so fond of saying - Time will tell.
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