I had to laugh to myself when I heard that Asda is not participating in Black Friday this year.
Yep, the very same Asda, owned by US giant Walmart, who is, in the main, responsible for bringing this bizarre event to the UK in the first place.
That should be a line in an Alanis Morissette song if ever I heard one.
I couldn't believe my eyes last year when I saw the scrums up and down the aisles in supermarkets and major retailers. People grabbing stuff their neither want, nor need, just because it is cut price.
Of course, a lot of people calmly sit at home and snap up bargains that they neither want, nor need, because it is cut price. Or claim they are buying said cheap items as Christmas presents for friends and family, who also neither want, nor need them.
Cue a few days after Christmas, a returns frenzy, both online and in-store, as the scale of the amount of stuff bought that is neither wanted, nor needed, becomes apparent.
So boringly predictable! And it is coming to a website/shop near you very soon. Just not Asda.
And while I'm on the subject of the dreaded C-word, why is Christmas music playing in the shops already? It is NOVEMBER. I don't want to hear snow falling all around me, or to rock around a christmas tree.
Christmas is in DECEMBER.
It must be my age, but I often find myself thinking back to the Christmases of my youth, when there was a real build up to the big day, and adverts didn't start creeping in before the clocks even changed.
Christmas music and ads only started airing a week or two (at most) before, and then you couldn't get enough of it!
The excitement was at its peak on 25 December, but now it always feels a little flat because we have been hearing about it for so long already, that we are over it before it begins.
And on the subject of adverts - I really feel for Currys PC World. Not only did they splash out a considerable amount of money on hiring Jeff Goldblum (£10m actually), and release a set of adverts with a serious message about appearing grateful for some really naff presents, but two other retailers had exactly the same idea about their ad campaign message.
It is like going to a large black tie event and spotting two other women wearing the same dress as you.
I wonder if a few 'advertising experts' are having their heads banged together as a result.
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