CRN's Born in the Cloud series
Welcome to CRN's Born in the Cloud hub.
Cloud technology is here to stay. What once might have been dismissed as a passing craze or a fad has proved its worth and, according to IDC, now accounts for a third of IT spending worldwide.
While vendors have been talking up their cloud credentials for years now, some of their channel partners have struggled to turn their business models around towards the technology. Brand new subscription-centric commission structures, a cultural shift and the ever-widening skills gap are just some of the issues facing traditional resellers as they look to move to the cloud.
But one breed of reseller is immune to this strife, and that is the Born in the Cloud partner. This type of partner is widely defined as a company which derives all or most of its revenue from cloud services. Most partners of this type were established in the late noughties, and have only ever sold cloud, but others are older but have overhauled their business to become "Re-born in the cloud".
CRN's Born in the Cloud Series shines the spotlight on these companies for the first time, offering a unique insight into the secrets of their success. Featured partners discuss their history, what made them take the plunge into operating a cloud-only model, and what challenges they have faced in doing so.
AWS and Azure partner completes second acquisition in seven days
Investment will allow Cloudreach to expand geographically, according to co-founder Pontus Noren
Traditional resellers urged to buy or partner with Salesforce, Workday, Marketo or Netsuite partners who make their living selling to Lines of Business (LoB) executives
UK datacentres from AWS and Microsoft give public sector bodies the opportunity to use the public cloud, but just how secure could personal data be, asks Tom Wright?
Global cloud infrastructure revenue up 14.5 per cent in Q2
Cloud Industry Forum board member says distributors have to evolve to avoid being frozen out of supply chain
Skyscape rebranding as UKCloud from Monday, following legal wrangle with Sky
Remote working is a central part of 64TEQ's strategy, meaning staff are 'immersed' in the cloud services they sell
RedPixie takes part in CRN's Born in the Cloud series
CRN's Public Sector Spending Report reveals IT spending habits in local authorities
Axon claims its cloud credentials have gained it global recognition
Microsoft partner claims traditional channel partners who are just coming round to the idea of Office 365 have missed the boat as margins have shrunk
Minttulip claims some traditional resellers will go out of business as cloud start-ups thrive
Born in the Cloud partner claims even new and emerging partners need to adapt
Microsoft partner takes part in Born in the Cloud series
Google partner is first to take part in CRN's Born in the Cloud series
As increasing numbers of channel firms turn entirely towards the cloud, CRN is launching a new series profiling so-called Born in the Cloud partners, as Hannah Breeze explains