The lure of doing business in Europe sounds attractive - after all, the total value of the market runs into hundreds of billions. But what might sound like a good idea from the comfort of a boardroom in the heart of the English countryside could quickly turn into your worst nightmare.
Fly into any large European capital and there's a fair chance that the minute you hit the motorway, you'll be overcome by a sense of deja vu. It's invariably the offices lining the road into town -...
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