Job title Trading director.
Company PC World Business.
Year of birth 1969.
Place of birth Salisbury, Wilts.
Career outline After several roles in sales and recruitment, I joined MicroWarehouse in 1993, where I worked my way up to product merchandising director. Then I joined PC World Business in 2002 as trading director.
What motivates you every morning to get up and work in the channel? Making a difference everyday, no matter how small.
What has been the most over-hyped technology in the past five years? CRM.
What will be the most underrated technology in the next five years? Software configuration management.
Which technology would you most like to have invented? MRI scanning.
Do you have any regrets from your time in the industry? None.
If you could swap places with anyone in the industry, who would it be? No-one.
What is the biggest hurdle you have faced in your career? The relative slow down post year 2000.
What is the biggest success of your career? Winning partnerships that have made a real difference.
What piece of technology could you not live without? Mobile email.
What would be your advice to anyone starting a career in IT? Gain a passion for technology and give as much enthusiasm to your role as possible.
What would you like for Christmas if you could have anything? Health, wealth and happiness with my family.
What is your favourite karaoke song? You’ve Lost That Loving Feeling, by the Isley Brothers.
What would be the title of your autobiography? You Are What You Believe.
Do you have any phobias? Yes. Snakes (human or otherwise).
Dell EMC partner 'very keen' to make acquisition
Robotics company UiPath claims to now be valued at $3bn after $225m funding round
Struggling security titan makes three board appointments after investor took 5.8 per cent stake last month
Commvault ousted its CEO in May and has since undergone a radical refocus