Sales and Marketing Awards entry deadline in sight

Fleur Doidge
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Channel companies are urged to submit their entries for the first-ever awards to highlight the achievements of sales and marketing teams and individuals

Vendors – along with resellers and distributors – only have a few days left submit their entries to the inaugural CRN Sales and Marketing Awards (SMAs), which must be received no later than 5pm on 30 March.

Resellers, distributors and vendors with a channel programme in the UK are all being urged to enter this year's Sales and Marketing Awards, which for the first time will provide an opportunity for channel players to reward some of the hardest-working teams and individuals in their organisations.

CRN has put together a list of leading lights to judge the entries, with checks and balances that ensure the fairness of the results and that every entry is scrutinised with the attention it deserves.

"We are really looking forward to the SMAs, which will be rounded off with a ceremony and party in central London in June," says Sara Yirrell, editor of CRN and ChannelWeb.

"We are obviously really excited to see who will come out on top. For years now we have held our extremely successful CRN Channel Awards, which go from strength to strength every single year. But this event gives the channel the chance to drill down and reward individuals and specific teams that deliver real value."

Reseller and distributor categories can be found here

Vendor categories
These are open to any IT manufacturer or vendor that operates a UK channel strategy. Keep entries under 1,000 words each, and provide UK partner testimonials where appropriate. They should relate to activity between January 2011 and January 2012.

Best Partner Programme – Vendor
Describe the programme, how rebates work, and how partners get involved. Detail any partner portals and support offered thereby. How much time and money do you invest in your partner programme annually? Detail the assistance your programme gives your partners.

Best Partner Event – Vendor
Describe the event inclusive of duration and size, reference outstanding results in terms of attendance, with any other hard facts and figures, and outline the benefits to resellers or distribution partners. What do you get out of the event, as a vendor?

Best Account Manager – Vendor
Who is the person being entered, and what is his or her title? What did he or she do to deserve this award? What has he or she achieved for you as a vendor, and your partner relationships? Indicate the length of tenure, and the partner community's view of this individual.

Best Marketing Manager – Vendor
Who is the person being entered, and what is his or her title? What did he or she do to deserve this award? What has he or she achieved for you as a vendor, and your partner relationships? Indicate the length of tenure, and the partner community's view of this individual.

Best Partner Support Team – Vendor
Describe the set-up of the team detailing skills, experience levels and so on, then outline the achievements that make them stand out in their field. Please give details of any targets or specific goals you set for 2011 and the annual investment allocated to partner support.

Include case studies, especially where they have surpassed all expectations to help partners. Differentiate between assistance given to resellers, and that offered to distributors, where appropriate.

The shortlists will be announced on 16 April, with the ceremony and party held in London on the evening of 21 June. Be in it to win it!

Enter online now: http://events.channelweb.co.uk/sma

More information:
Louise Forder on 020 7004 7435 or [email protected]

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