Storage vendor Imation has launched a pan-European channel promotion to increase product sales by rewarding its VARs for exceeding sales targets.
Data Elite Next Gen, which builds on Imation’s existing Data Elite Premium promotion (CRN, 17 October), is a web-based incentive that runs until 31 December. After signing up to it, VARs are set a monthly sales target. If they exceed this they then qualify for a virtual ticket.
The virtual ticket grants each reseller entry into monthly draws to win rewards from a total of 360 prizes, ranging from DVD players and cameras, to a holiday in New York.
Craig Hill, sales and marketing manager for UK and Ireland at Imation, said it wanted to use the promotion as a way to reward its resellers and sales teams for selling Imation magnetic, optical and flash storage products.
“We are trying to increase VAR focus,” he said. “This is a good move for resellers that will also help to increase their education of our product range.”
However, Damon Robertson, sales director at Imation reseller Coolspirit, was unconvinced.
“This wouldn’t make a difference to us or give us an incentive,” he said. “We go on the quality of the product. We would select the right vendor’s product to fit the end-user’s requirements; we wouldn’t pick them based on rewards.”
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