Microsoft intends to focus its efforts on the different UK regions this year, after admitting that it had a one-size-fits-all approach to the UK market.
Speaking exclusively to CRN, general manager of SMS&P Scott Dodds, said: “Microsoft has focused on an assumption that everyone is the same.
“We have learnt in the past year that we can have a lot more impact by focusing on what’s really important in the regions, rather than just a blanket use of technology,” he said.
Joe Macri says the vendor saw 20 per cent of its UK growth come from its Cloud Solution Provider programme last year
Pure set for further acquisitions, with a focus on the south-east
Reports claim BlackBerry is in talks over a $1.5bn deal