Dynamax VAR Radiant Ireland has brought digital signage to the retail environment of Ballincollig in Ireland by installing a 150in diagonal display as the centrepiece of the revamped town shopping centre.
Dublin-based Radiant Ireland, which became a Dynamax VAR only a few months ago, used Dynamax’s flagship product, PointOfView, for the project. The Windows-based PointOfView software and hardware system enables content to be monitored and updated remotely.
Darach Kelly, Radiant’s managing director, said: “Shopping centres that make an investment in digital signage need two things after investing in the hardware: content and a reliable way of delivering it to the screens. PointOfView is a scalable solution that helps ensure the screen is up and running when it needs to be.”
Ian McKenzie, Dynamax’s chief executive, said: “We are delighted that this latest PointOfView installation has been a success. The retail environment is fertile ground for digital signage resellers. Increasingly retailers are realising its potential to target consumers with relevant, up-to-date messages that are proven to affect buying behaviour.”
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