When you enter a talent contest you have to stand out from the othercontestants, and look good in spangly tights. That's how you promote yourbusiness, says Annie Gurton. OK, you can ditch the tights, but you need tomake sure customers know that your services beat your rivals.
The number of resellers and companies who provide value-add services is steadily increasing and competition for business is becoming fiercer. In such a climate, differentiation is crucial. It is ...
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