The agreement will see Simms distribute Transcend’s portfolio of Dram and flash products, and also its Solid State Drives (SSD) and industrial flash products to its reseller base.
Alex Tatham, managing director of Simms, said: “Transcend and Simms both demonstrate aggressive growth and I am delighted to be able to partner with a driver in SSD technology and industrial flash that will deliver margin and growth to all of our partners. It is fantastic to have them on board.”
Chanaka Tillakaratna, channel account manager at Transcend UK said: “Simms has significant links with retailers as well as a huge presence within the IT reseller domain. It will be the perfect partner to bring marketplace presence and boost sales within the aggressive UK memory market.”
He added that Simms will also help Transcend steal market share from rivals such as SanDisk and Crucial.
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