Software City has bagged a prestigious, established software retail site in Selfridges department store on London's Oxford Street as its second outlet.
The embryo chain started trading from a 1500 sq ft temporary concession site on Monday 16 September, two days after the previous computer concession holder, Impulse, closed its outlet.
Impulse took over running Selfridges computer business from SDL in September 1994. It sold PCs, consoles, and software as well as managing video and music sales from the grand department store, but in this year's annual review Selfridges management decided to control computer hardware sales itself and offer software up to a new concession.
Les Whitfield, managing director of Impulse, said: "We built up the business.
I'm not cross, it's just the way things happen in business."
On 22 October Software City, the brainchild of former THE Games MD Alan Taylor, will move into its full 3,000 sq ft concession stand in Selfridges.
A representative of the chain said: "When we move we'll have our full normal range of stock. It's going very well, we've had people spending u400 a time on Playstation software."
Whitfield said: "Selfridges is a busy store. It gets everyone from rich tourists to people who live and work in the area."
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