Jason Cremins, chief executive of Remote Media, said its signagelive platform would carry Airport Partners’ digital screen advertising.
“We are working closely with them to upgrade the existing screen networks to signagelive at each airport, and are working on several projects to add further additional screen solutions identified by the Airport Partners team,” Cremins said.
Airport Partners had spent six months evaluating various digital signage software platforms. A statement from Remote Media said that signagelive had been selected because it is fully managed, hosted and web-based – negating the need for capex and offering fixed, predictable pricing.
It also worked with the various airport-specific flight information display systems to combine local arrival and departure information with advertising from local and national contributors, as well as syndicated news feeds.
Paula Oliver, managing director of Airport Partners, said in a statement that it felt signagelive was the most reliable, flexible and cost-effective signage offering it looked at.
“It is already running successfully on our screen network in Exeter Airport and we will roll it out over the next 12 months across 80 existing screens,” Oliver said.
Airport Partners manages the advertising at 20 of the UK’s 53 regional airports.
The deal follows a recent announcement that Remote Media has begun collaborating with manufacturer Advantech, with signagelive being offered to Advantech’s channel across Europe.
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