has received a mixed reception from its resellers after signing
Talk Enterprise (TTE) to carry its one-X Quick Edition SIP telephony
The agreement came as TTE a unit of the Carphone Warehouse Group opened its second store in north London. TEE also has agreements with Nortel and Inter-Tel.
Chris Atwood, group marketing manager at Avaya partner and SME specialist Excell, said: “I would see this as a threat because Talk Talk is traditionally more of a minutes retailer. This means someone else is moving into our market.”
However, Paul Blundell, managing director at VAR iQual, said: “If Talk Talk increases awareness of Quick Edition it will make it an easier sell.”
Steve Cove, UK SME business development director at Avaya, confirmed the vendor would expand its partnership with Talk Talk Enterprise as Carphone Warehouse rolled out the brand nationwide.
Avaya reaches out to lower end of SME sector
View pictures of all of last night's fights
Acquisitive comms provider swoops on Frontier Voice & Data and StoneHouse Logic
Cybersecurity firm rakes in £3.6m for unwanted unit
Results, reaction and pictures from last night's CRN Fight Night