Email monitoring software vendor Waterford Technologies is hoping to entice new partners to its revamped channel programme by offering margins of up to 50 per cent.
Over the coming year the vendor hopes to sign between 15 and 20 new resellers to sell its [email protected] product suite, which it has claimed can track all internal and external email within an organisation.
Richard Kolodynski, general manager at Waterford, explained that all partners would start off at 35 per cent margin, with the chance to increase that to 50 per cent, depending on the level of commitment.
"If partners commit to various activities, including technical accreditation and marketing, along with consultancy and services, they can achieve up to 50 points margin on sales," he claimed.
Kolodynski added that there is a significant market for Waterford's products. "Between 30 to 40 per cent of all email in any organisation is non-business-related, and this is set to grow," he said.
"Too many companies are relying on email filtering and blocking tools to combat email abuse, but neither manages the situation effectively."
Kolodynski said Waterford is offering partners "a scrubbed end-user base" - a regularly updated database of 33,000 potential new leads and business.
Resellers will also have access to Waterford's marketing programme, he added.
"Our role is to help support our channel," Kolodynski said. "We have to show our partners where the market is and how they can capitalise on it." He added that for the moment, all partners will be on the same level.
Terry MacDonald, managing director of VAR Network SI, said the database and telesales support provided by Waterford is "attractive to partners".
"It is also a nice incremental business opportunity for us because we can wrap consultancy around the software and add value. At the moment I don't know of another product that does the same thing as Waterford's software," he said.
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