Despite media reports, companies will not have to register every individual desktop to activate Microsoft's Whistler software, the company said last week.
Duncan Reid, product marketing manager at Microsoft, blamed hype about Whistler for putting off potential users from subscribing to the product.
The software, which is currently in beta format and is designed for both home and business users, is due to be released later this year.
"Because of negative media stories, a lot of firms think personal information will have to be registered by each user of Whistler, but this is not the case," said Reid.
Media coverage had claimed that product activation technology, aimed at reducing software piracy, meant each user would have to register the software over the internet or by phone, proving costly and time-consuming for many businesses.
"When it comes to volume licensed customers, the Whistler software will operate in the same way as other Microsoft applications, with every desktop in the company being able to use it after a one-off unlock command," said Reid.
He added that the product could be shared among more than five desktops. Below that number, and for home users, each desktop would have to be registered separately.
"The product activation technology is designed solely to prevent piracy and is installed to enhance users' security. It is not designed to create extra work," he said. "Microsoft is confident, especially after positive reports from our beta testers, that the product will be a success once it is officially released."
Steve Brazier, chief executive of analyst Canalys.com, said the problem had been blown out of proportion because of Microsoft's reputation.
"There is a tendency for the press and rival firms to disparage Microsoft because of its power and position in the industry, but in reality it is probably trying to provide a better service for its customers," he said. "In cases such as this, I would say a lot of the problem is caused by scaremongering."
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