Third-party memory supplier Hypertec has outlined plans to expand its product lines following the management buyout in March from its Australian parent.
As well as supplying memory modules to the top 30 resellers in the UK, Hypertec is going back to its processor upgrade roots with the introduction of the AMD-based Hyper Race processor upgrades for commercial 486 PCs needing Pentium performance. It will also expand its network products range with Hyper Net Ethernet networking cards.
Hypertec is also considering entering the market for other high-end networking products, such as asynchronous transfer mode technologies, but only if they move downwards into the mainstream market and become more commoditised.
Although Hypertec produced its first processor upgrade kit in 1988, the product has not been selling well. Hypertec chief executive David Evans said: ?We had not been selling as much in that area because of a lack of focus.?
But Evans stressed that the MBO had addressed the problem. Hypertec?s parent wanted to move out of the memory business and into the PC sector, a move the UK arm saw as incompatible with its own aims.
Evans also reaffirmed Hypertec?s commitment to the channel. ?We have always had a very strong policy not to sell direct to the user, but we do carry out pre-sales work with user leads and provide post-sales support to our resellers,? he said.
After the MBO, Hypertec appointed Frontline founder Nick Harding as a non-executive director (PC Dealer, 11 June).
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