Software vendor RSA Security has unveiled a channel strategy to help partners increase turnover, profitability and market share.
Under the strategy, partners will be grouped into three different tiers: entry-level Advantage Partner, Select Partner and Premier Partner. Benefits available to higher-tier partners include lead generation, training support and access to RSA's extranet.
The vendor also has launched the RSA SecureID for Microsoft Windows to provide Microsoft enterprise customers with more stringent security for sensitive company information, but with a simpler user interface.
John Worrall, vice president of worldwide marketing at RSA, said: "We are focused on educating channel partners, enhancing our products and empowering the channel to take advantage of market opportunities."
Dean Maire, vicepresident of business alliance at partner Vector ESP, said: "The potential [the software] represents is an untapped market for us. Combining this authentication solution with Microsoft enterprise customers is an exciting opportunity."
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