Xerox Office Printing Business (OPB) is seeking to develop its eXtra2 channel programme by offering additional rebates and sales incentives on some of its printers.
From Thursday 6 September, any reseller that buys a Phaser 860 or 7700 printer from a Xerox distributor will be eligible for sales rebates of up to £350.
Leading VARs will be offered a trip to Hong Kong next year under the scheme, named the eXtra 2 Golden Dragon programme.
The Phaser 860 is an A4 solid ink network colour printer. The 7700 will be announced on 6 September. Rebates for the 860 will be £140 per unit, and £350 for the 7700.
Xerox OPB is hoping to increase its channel business by up to half through the eXtra 2 programme [CRN, 27 August].
Flora MacGillivray, UK and Ireland marketing manager for OPB, said the company is supporting resellers with a series of mailshot promotions, as well as sending out mailers via resellers themselves.
Alex Ward, Xerox manager at UK-based distributor Midwich, suggested resellers would welcome the rebates.
"The products Xerox is concentrating on are really very high quality, and resellers should find them easy to sell," he said.
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