How retailers play guessing games

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One of the fun parts of being a shopkeeper is that, through theproducts you shift, you can bear witness to many a fad and fashion well inadvance of its adoption by the public.

A good clothes retailer can probably tell you already what we're all going to be wearing next spring. Music store owners will nonchalantly list the hot bands of 97 with a comforting air of certaint...

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