Database software company Embarcadero has restructured its channel strategy and launched a new sales channel to provide more support for its resellers.
The firm, which develops database management software for ebusiness, claimed that its four-tiered channel strategy will provide an "effective and dedicated channel to market" for Embarcadero's suite of software.
Resellers will be offered a combination of financial discounts, sales training support and marketing development funds, as well as other incentive programmes due to be introduced throughout the year.
David Oates, European vice president of sales at Embarcadero, said: "This new channel is a direct result of the rapid growth we have seen in the take-up of our products over the last year, as well as the growth in the database market itself."
Skye Quin, managing director at reseller QBS, explained that the restructure was good news for Embarcadero's partners.
"[Embarcadero resellers] will now have the support to take advantage of the growing database lifecycle community. The database market needs cross-platform tools like Embarcadero's to ensure workers achieve maximum efficiency," he said.
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