The software giant has combined its Technology and Solutions Group with its Partner Development and Marketing Group to form the new division, which will be managed by Karl Noakes, head of channel development at the vendor.
According to Microsoft, the new group aims to build the “most capable and effective partner community in the IT industry”.
Noakes told CRN: “This group will enable our resellers to get more help to grow their business. For example, if a reseller’s specialist focus is security, then the group will provide specific support for that,” he said.
He added that the new group’s structure is based mainly on Microsoft’s Partner Programme design and as such, resellers will receive benefits that are in line with their level of accreditation, such as Gold or Certified.
“We must continue to align Microsoft under one partner strategy, with the clear goals of driving revenue for Microsoft; satisfaction and value for customers; and business success for our partners,” Noakes added.
The new group also features partner marketing initiatives, a team of internal marketers, an online presence and additional funding.
Bob Tarzey, service director at Quocirca, said: “This sounds like Microsoft is building its partners’ competencies in specific areas. This could then be rewarded with points that help partners to increase their accreditation level.”
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