Acer plans to develop its channel strategy through the use of different brands as it attempts to take advantage of emerging markets in EMEA and the US following its intended takeover of Gateway.
The takeover will allow the Acer to leapfrog rival Lenovo as the world’s third-biggest PC manufacturer. Gateway has since revealed it will exercise its Right of First Refusal to buy Packard-Bell, granted after its takeover of emachines in 2004.
Acer president, Gianfranco Lanci, told CRN: “The Gateway brand is a very well-recognised brand in the US and we see opportunities in some emerging markets in Asia and Europe. Working with different brands will become a necessary and important step for Acer.”
Gateway’s decision to buy Packard-Bell thwarted rival Lenovo, which had targeted the vendor as part of its strategy to increase its presence in Europe (CRN Online, 8 August).
Commenting on speculation surrounding any potential deal, a Lenovo representative said: “We remain interested in Packard Bell and we are reviewing our options. We will have further comment when appropriate.”
Gateway’s takeover has been welcomed by resellers that believe it could offer further growth opportunities as Acer seeks to develop its indirect strategy.
Jonathan Wall, marketing director at Dabs.com, said: “We saw Gateway as a potential partner of ours, but for various reasons talks broke down.
“We have an excellent relationship with Acer and hope the takeover will provide us with an opportunity to re-enter talks with Gateway.”
Mike Gammie, IT services development manager at Misco, said: “This is good news for everyone. Acer clearly has Packard Bell in its pocket so the company is going to be a force to be reckoned with.”
However, Kevin Collins, director of Lenovo partner Computer World Wales,
said: “Gateway hasn’t bothered us for years. It’s only just come back into the
UK market and I don’t think the takeover will have any impact on the market.”
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