The OT Computer Group's retail arm, Tiny, is drawing up plans toME. launch a high street offensive for the SME sector as the group opens a store every week.
OT was spurred on by its success over Christmas against the high street giants, and intends to further challenge the likes of Dixons this Christmas.
Following a growing retail trend, the group is also to focus on the business sector in its Tiny computers high street chain.
The OT group was not the first to target the SME sector. There has been a recent spate of retailers attracted to the area by the promise of high margins. Kingfisher's pilot project, IT Works, and Watford Electronics' store, CompUK, are pursuing that sector.
An OT representative confirmed: 'There are more than 60 stores already and they are continuing to open on a weekly basis. We are at the detailed planning stage of addressing the needs of small businesses in store. Once this is complete we will start implementing it. The business areas might be bays within existing stores or separate showrooms and more services.
We want to make sure we get it right before we jump in with both feet.
It is imminent, it will happen.'
Jim Buchanan, marketing executive for the OT Group, added: 'We have an aggressive store opening policy. By the end of the year we will have about 90 stores in the UK.'
Watford Electronics has also moved into the retail business with the opening of its first retail outlet, CompUK, and is to open its second store shortly.
Shiraz Jessa, sales and marketing director at Watford, revealed: 'Our store is about 50 per cent home user and 50 per cent SME. The business sector is an important area to focus on. We have consultants in store and will shortly be adding network services.'
See news analysis, page 18.
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