Oki has added incentives for individual reseller staff who sign customers up to its pay-per-use contracts.
Individual sales staff of MIDAS programme resellers can now earn capital bonds if they sign new customers on to its 36-month pay-per-use deal when they sell certain printers or colour MFPs.
“It is a refresh of the existing programme,” an Oki spokesperson said. “The
new part of the campaign is that individual sales people within reseller
organisations can earn
capital bonds simply by referring a customer onto a Flatrate contract. This incentive is available until the end of March 2010.”
Resellers will also qualify for a quarterly commission for the life of the Flatrate contract, based on invoiced print volumes. Pay-per-use schemes can help dealers build stronger, more enduring relationships with customers, according to Oki.
Flatrate is aimed mainly at SMEs with up to five printers. Customers are promised predictable, fixed monthly bills, with transparent charging for excess usage, consumables and priority support.
Andrew Hall, marketing manager at Oki, said: “It is not just end users who benefit.”
Hall said an associated marketing campaign will reach out to the vendor’s MIDAS partners.
“We want to highlight how, simply by signing up new users to the scheme, they can build new revenue streams while at the same time enhancing customer loyalty and engagement,” he added.
“In short, Flatrate represents a great opportunity for resellers to earn extra money while strengthening their long-term business prospects.”
The incentive is being made available to reseller salespeople who have wins with 12 models of printer or colour MFP from Oki.
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