First-tier vendor Advanced Logic Research (ALR) got a channel fillip last week as distributor Northamber confirmed it is to distribute the company's range of server and desktop products.
The deal, likely to take place within the next four weeks, will add Northamber to a list of distributors which includes Norwood Adam, Interface and Bytech Systems.
Northamber chairman David Phillips confirmed the company's appointment.
'I have been trying to get a deal with ALR for four months. We will distribute more of the desktops and fewer servers,' he said.
Phillips said that although ALR UK was a small company, it had a coherent strategy. He said that its Compaq upgrade boards are an attractive selling point.
Julian Neath, ALR managing director, said: 'I think it's marvellous.
They're going to work wonders for ALR. It's a nice organisation that has started to make good profits, and they're doing good things.'
The move is unlikely to cause channel conflict with the other distributors.
Manny Pinon, sales and marketing director at Norwood Adam, said it was doing good business selling ALR servers. He thought Northamber's marketing clout would help raise ALR's market profile.
Bytech Systems, on the other hand, is a value-added distributor of Intel, IBM and ALR kit. Its sales, too, are unlikely to conflict with Northamber's.
Neath will notify his distributors and resellers of changes in its channel strategy this week. The company said it has already sold 100 of its Quad 6 SMP servers since its introduction on March 1.
Neath conceded that sales in the retail sector were also important to ALR, but said that he hoped to be able to make some announcements later in the summer.
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