Adaptec has launched a range of eight new storage products to support its SME expansion.
The range consists of two Serial Attached SCSI (SAS) subsystems, four SAS components, such as RAID controllers, and two SATA 2 components.
Russ Johnson, vice president of worldwide sales at Adaptec, told CRN: “These are all enterprise built, but targeted at the SME market. Our resellers should see this as a big SME family product push,” he said.
Johnson claimed that because of the universal build structure of its hardware, resellers are able to understand the workings of its entire product line without having to spend vast amounts of time learning the specifics of each product.
“Resellers need to be able to do more with less and with our products once they know one they know them all because they are built on the same technology,” he added.
Gerard Marlow, business development manager at Adaptec distributor Hammer, said: “It makes sense for Adaptec to expand into the SME sector and it’s doing it based on its strengths and with the right storage technology for the sector behind it. This will definitely help Adaptec branch out.”
Adaptec has also launched an online storage advisory portal, dubbed Storage Advisors Weblog, to provide access for resellers, as well as customers, to a plethora of storage-centric information, such as the differences between NAS and SAN.
The site features dedicated ‘storage experts’, a question and answer format and customer advocates.
“It’s only through resellers that we will increase our market-share and the site will help to improve the storage knowledge and understanding of our partners,” added Johnson."
In July Adaptec launched a reseller guide – Profitably Navigating the Serial Attached SCSI Transition – for selling SAS and understanding the technology’s revenue potential, after it claimed the industry was moving towards the new storage technology (CRN, 11 July).
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