Channel players could share best practice with their counterparts across the world if they sign up to a new trade association created to represent the international channel.
The International Technology Channels Association (ITCA) is an organisation open to resellers, distributors and vendors.
Founded by Frank Garrelts, former founder of German channel organisations ComTeam and Akcent, ITCA is based in Germany.
“Although recognising the needs of hundreds of thousands of solution providers worldwide, ITCA will not be a trade-purchasing cartel,” Garrelts said. “We put great value in the fact that this organisation is seen as a neutral forum for knowledge exchange and the initiation of international merchandising activities.”
Keith Warburton, chief executive of the PCA, told CRN: “Members of the PCA will now be able to tap into the benefits of an international trade body. Companies can also sign up individually; they don’t have to be PCA members.”
ITCA offers three types of membership: basic membership is free, while premium and platinum members pay for an extended range of services.
“ITCA will offer training on various business issues,” Warburton said. “We will give members a free newsletter and we hope to offer benchmarking processes and share best practice, but we’re really looking for members to tell us what they want.”
Nick King, chief executive of reseller Apex, said: “It sounds interesting, but it would need to be supported by the major vendors for it to carry some weight.”
Mike Gammie, IT services development manager at reseller Misco, said: “The principal doesn’t sound bad, but in reality will people use it? It also sounds similar to the Computing Technology Industry Association (CompTIA).”
Warburton said: “My understanding is that CompTIA is primarily focused on the US, whereas we are intercontinental at launch and we fully intend to go global.”
UK-based MSP snaps up Qunifox, bolstering its Benelux arm to 125 employees
Credit guru Eddie Pacey emphasises that good credit control is vital as he reminisces on a case involving an Essex-based reseller
Customers offered trade-in discount of up to 30 per cent as part of vendor's new channel recruitment programme
From whaling and USB attacks to third-party exploitation, what will be the biggest threats facing end users next year? We asked execs at eight cyber-security resellers and consultancies to name their picks