Ablac Learning Works is launching a voucher scheme which promotes extra sales of its educational software into schools, on the back of retail sales to parents.
Parents who purchase one of the company's 50-plus educational titles will get a u10 Learning Bonus Voucher which their children's school can use towards new ABLAC software.
Information packs are available now, and a complete line of point of sale material is expected to be ready in the next two weeks.
To qualify for the scheme, retailers need to commit to stocking some of the company's core range of educational titles.
Learning Bonus Voucher is the first tangible expression of ABLAC's Home & School Learning Link, a marketing tag, for the company's efforts to integrate education between the classroom and the living room.
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