Intel has told OEMs that its planned November round of price cuts will average 15 per cent, according to US reports.
The reductions will cut deepest into MMX-based processors and will follow the cuts to be made on 28 July, which will also be greatest for MMX products. The aim is to position Pentium/MMX as the entry-level and consumer-oriented processor for PC makers.
An Intel representative said a small improvement in the production process had allowed the company to get a higher yield from Pentium MMX processors, giving it some leeway for price cuts. Before the end of the year, Pentium II processors will also be introduced into the consumer market, he said.
Within the next two months, Intel is also going to announce the first processor chips made with the new process at 0.25 microns. These Pentium MMX chips will be aimed at the mobile computing sector because of their small size and resulting reduced heat.
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