Telecoms group Daisy has enlisted the help of a new recruit in the form of a Routemaster bus.
The traditional red London bus, was previously owned by Prodigy mastermind Liam Howlett, and used as a hang-out for the band in Howlett’s London back garden.
It will now be used as a recruitment tool for the Lancashire-based firm, as well as appearing at several events later in the year.
Daisy’s managing director Matthew Riley had challenged his PR team to buy a life-sized London souvenir, and they managed to come up with the goods.
Fiona Ritchie, Daisy's PR executive, said: “We bought the bus over the phone so had no real idea what she would look like when she arrived. It took the driver some eight hours to get her here, travelling at a maximum speed of 40mph. While a bit bruised and battered she was in a really good condition for her 59 years.
“Liam had kept her very much in her original state, but as the purpose of us having a bus was to aid promotional activity. We have revamped the bus interior while the exterior remains true to its London service routes.”
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