As CRN went to press, the reseller was set to be liquidated following a creditors’ meeting on 17 April.
Nitin Joshi, founder of advisory service Channelmoney, said: “Cream seemed to be in difficulty for a few months, judging by County Court Judgement (CCJ) enforcement activity. Directors should be decisive when cash flow becomes an issue.”
Eddie Pacey, director of credit at Bell Micro, said: “The second quarter is always harder for businesses.”
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