Resellers continued to suffer low PC margins in the third quarter of this year, although there was an 18.2 per cent increase in shipments, according to analyst Gartner.
In EMEA shipments of desktop PCs, mobile PCs and servers, totalled more than 17 million units. Hewlett-Packard (HP) led the field with 2.7 million shipped units and 15.9 per cent overall market share.
Dell took second place with 1.9 million shipments and 11.4 per cent market share, an increase of 0.7 per cent on the same period last year. It was followed by Acer with 1.5 million shipments and an 8.9 per cent market share, an increase of 1.7 per cent.
Ranjit Atewal, an analyst at Gartner’s computing platform EMEA, said revenue grew at only half the rate of shipment levels.
“Resellers need to concentrate on volume, but should also bundle PC sales with services and software, particularly into niche markets,” he said.
Worldwide PC shipments exceeded expectations, driven by low prices and mobility, reaching 55 million units, a 17.2 per cent increase on the same period last year,
Globally, Dell crept ahead of HP to take first place with 9.2 million shipments and a market share increase of 0.1 per cent to 16.8 per cent. HP shipped 8.3 million units and increased its market share by 0.2 per cent to 15.2 per cent.
Atewal added: “This has been quite a positive year for PC sales, but from 2006 into 2007 sales will be weaker.”
Sue Richards, managing director of VAR EBM, said: “Customers could be choosing HP bundles over Dell’s low prices in EMEA. PC revenue decline is an effect of price wars, so vendors have to be able to add-value.”
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