Peripherals distributor Enta Technologies has signed a deal with LG Electronics to distribute its optical disk drive range in the UK and Ireland.
Enta told CRN the appointment, which covers LG’s full optical product set, would enable it to capture a new and valuable stream of revenue for its distribution business. The deal will enable Enta’s 2,000 VARs to resell LG’s optical products.
Jon Atherton, vice-president of Enta Group, told CRN: “We have seen a big change in this market and we have seen vendors pulling out too. However, LG is a good and strong vendor to stay with.”
Atherton said that while Microsoft has been its top partner for some time, Enta’s partnership with LG could position the Korean-based vendor as its preferred partner.
“This deal should help increase our turnover and credibility. We have been a Microsoft partner for seven years, but we think LG will become our top partner within the next year,” he said.
Umesh Moudgil, sales general manager at LG, said: “Enta has a very strong and close engagement with both the professional and entertainment-focused system builder community. We firmly believe that there is a good deal of potential in these parts of the market for our products.”
Atherton also claimed that LG has a very strong name in the retail market. He claimed this will enable the distributor’s VARs to seek out opportunities in both the retail and the business arenas.
Stewart Hayward, commercial director at VAR WStore, said: “The channel is going through a consolidation period, and the storage optical market is no different. We wouldn’t get massively excited about this LG and Enta deal. LG has a good name in the space, but I would like to know how it is going to capture the market.”
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