Reseller ANS has coined the term ‘Infrastructure 3.0’ to help thrust it ahead of other joint Cisco, VMware and NetApp partners.
The three vendors last week unveiled a virtualised datacentre architecture, featuring best-of-breed technology from each.
ANS claims it is the only reseller to hold top datacentre accreditations with all three and to have a Gold star for customer satisfaction from Cisco.
The company has also ploughed £250,000 into developing its accompanying Infrastructure 3.0 strategy, which aims to provide mid-market and public sector firms with a “stateless and fluid” architecture.
ANS managing director Paul Sweeney said: “People have talked about VCE – VMware, Cisco and EMC. We think VCN has more to offer, as NetApp has better technology around de-duplication.
“We are unique at the moment and want to steal this market and be a pioneer.”
Sweeney also said the VAR already boasts a £5m Infrastructure 3.0 pipeline.
Chris Gabriel, solutions director at Logicalis, said: “We sold the first and second [Cisco] unified computing system in the UK, so anyone who suggests they are better positioned than Logicalis is being very ambitious.”
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