Azlan has signed what it is claiming to be a "landmark" distribution deal with Brocade across Europe.
The Tech Data-owned firm, which recently appointed Ian French as its head, will supply Brocade’s enterprise networking, server, storage and enterprise software to its VAR base across Spain, Nordics, Germany, the UK and Benelux.
Azlan claims the deal will enable it to open up new value-add potential for resellers in the expanding networking and datacentre market and allow it to offer specialist and focused support and services.
Under the deal, Azlan will also help Brocade recruit new partners in the geographic regions under its Alliance Partner Network programme, and offer ongoing training and development support. Azlan staff are set to undergo Brocade accreditation training.
Stephen Cant, enterprise and access networking director at Azlan, said: “We are delighted to have signed this landmark agreement with Brocade and very excited about the very real prospects for growth that it brings.
“This alliance will bring many new and exciting opportunities both to Azlan and to VAR partners throughout Europe. Brocade’s solutions are already trusted by more than 90 per cent of the world’s leading datacentres and we see major opportunities to build on that platform and grow presence in the wider enterprise and mid-market,” he added. “We will be recruiting and working closely with highly capable reseller partners and drawing on our own extensive experience and resources to fulfil that potential.”
Amanda Giddins, EMEA channel director at Brocade, said: “This agreement will deliver benefits both to our existing partners and to those with whom we hope to engage in the months ahead.
“Azlan has an unrivalled reputation and reach among the enterprise VAR community and displays all the qualities and capabilities required to help Brocade recruit, educate and develop additional reseller partners that will help us to drive our growth throughout Europe.”
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