Acquisitive Datrontech will start consolidating its UK businesses following the appointment of former Frontline MD Mark Mulford and last week?s purchases of two service firms.
According to the distributor, Mulford will be responsible for ?bringing the strengths of the UK together?.
Steve King, CEO of Datrontech, admitted the firm needed to reduce areas of duplication such as logistics. The distributor has as many as seven warehouses, including four in Aldershot, as a result of acquiring six UK companies since 1995.
The firm is expected to bring together its memory businesses by joining The Kensington Memory Company and parts of Peripherique with Datrontech?s own division. He hinted that one or two other local firms would be aligned with the distributor?s core operations. King said: ?Now we?ve bought into services we?ve put most of the UK pieces in place.?
Last week, it bought Essex-based recycling firm RDC for #5 million and training reseller Xenon for #3.7 million to boost its services offering.
Rod Best, MD of RDC, was jubilant about the takeover. ?Now we?ve been bought by Datrontech ? bang, it?s credibility. Other people are going to kick themselves for not having thought of this service.?
King claimed the move into recycling was significant as it would give Datrontech access to a market worth up to #150 million. Best started up the #6 million recycling business in 1992. The firm?s remarketing channels include export to Eastern Europe, auction and UK trade sales to dealers.
Mulford returned to work on Monday as MD of the #130 million distributor. One source close to Mulford said: ?He hasn?t had a job for about eight months, since Ameriquest, so he needs a suit and a haircut. He can?t wait ? he?s chewing the wallpaper.?
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