Hemel Hempstead assembler Panther Computers has embarked on a scheme to recruit a team of UK dealers for its non-Intel PCs.
David Hemming, Panther MD, said he had already signed three and was looking to recruit another 14 countrywide.
'We've started a reseller programme to sell CE mark machines,' he said. 'It's a little like what Opti did with their notebooks. It's for dealers with existing customers who don't have enough money to afford EMC testing.' Panther will offer finance packages at zero per cent interest to resell products based on Cyrix 5x86 and 6x86 designs, among others. 'This will help us to expand sales and begin to spread our message wider,' Hemming said.
'We're doing it very carefully. We're not able to franchise them at present, but with these guys providing a supply network, it potentially means Panther has more sales outlets.' He said the company was also negotiating with big retailers, understood to include PC World. 'It will take six months before the programme is fully up and running.'
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View photos of last night's awards ceremony in London
View photos of all the winners from the 2018 Channel Awards
After a glittering awards evening in Battersea celebrating 25 years of the Awards, we are pleased to share the list of winners and judges' commended winners