Barcode printer and security application vendor Zebra Technologies is looking to grab market share from third-party consumables vendors by offering resellers heavy discounts on its labels and ribbons.
The vendor claimed the shaky economic outlook is placing pressure on resellers to lower prices and that resellers switching to Zebra can boost their bottom line.
Mike Pitt, regional sales manager for the UK and Ireland, said: “The UK’s economy is pushing resellers to reduce costs, so we are raising the awareness of what we offer and the discounts we can provide.
“This is available to all of our resellers and we are looking for VARs that we have not worked with before. Resellers are keen to save money where they can at the moment,” he said.
In addition, Zebra is offering incentives such as discounted prices on
printheads, in return for new consumables business.
Stephen Henry, director at Zebra reseller partner Sciamed, welcomed the initiative. “Zebra has listened to its partners’ needs during this economic downturn.
“We buy from a number of label manufacturers, but have found that customers like the fact that all of their Zebra kit is under the same brand – it is comforting for them.”
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