In contrast to its tier-one distributors, Computer 2000, Ingram Micro and Micro Peripherals – which also sell to direct marketing resellers, retail and e-commerce – Bell will focus solely on the traditional reseller market.
Bell will add Netgear to its Active Framework programme, which is designed to give VARs a leg-up into the networking market.
Mark Power, managing director of Netgear UK and Ireland, said: “We want to get into resellers that have shied away from selling networking because they’ve lacked internal experience and knowledge.
“Through Active Framework, Bell will go on-site to provide pre-sales support and support installation,” he said.
Ed Callacher, networking divisional manager at Bell, emphasised that the distributor would push Netgear as a “value option”.
“Allied Telesis is its closest competitor, but it doesn’t have the brand awareness of Netgear,” he said.
Automation firms UiPath and Automation Anywhere close out their funding rounds with $265m and $300m respectively
View photos of last night's awards ceremony in London
View photos of all the winners from the 2018 Channel Awards
After a glittering awards evening in Battersea celebrating 25 years of the Awards, we are pleased to share the list of winners and judges' commended winners