Digital Networks? UK general manager Richard Pryor-Jones will join Azlan as UK sales director by the end of Feb-ruary, filling a gap left by a reshuffle of the distributor?s senior management.
Pryor-Jones will replace Azlan sales director James Maunder, who has been appointed UK general manager for distribution, putting him on a par with Alan Chapman in the training division and Phil Peplow in services.
The director of the systems and storage division Nick Kandola has exp-anded his role to take over from Geoff Brough as UK product marketing director. Brough became country manager for Holland in November.
For Pryor-Jones, the position was the ?right job at the right time?, he said, despite admitting that he will have to leave general management to return to a purely sales-driven role.
Meanwhile, Bull Direct has taken on Azlan?s entire product portfolio to rebadge and sell through its catalogue.
The agreement is Azlan?s first such widespread partnership with a catalogue dealer. It stems from Bull?s desire to tackle the high-volume, low- product market, and an Azlan initiative to place more emphasis on tailored partner relationships.
The Bull deal is unlikely to please the City, which showed jitters last year, when the share price fell from 740p to 570p. Traders were concerned about how long Azlan could sustain its 24 per cent margins, as networking became more of a volume market.
Mike Dodson, Azlan key accounts sales manager, said lower margins on the catalogue products would be cancelled out by other savings. ?It is a volume market and Bull has to be competitive with other catalogue operations. But they will save on logistics, as we will be badging and shipping product direct as well as helping to man the 0990 number, and we will be able to sell high-margin training courses through the catalogue,? he said.
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