Apple?s decision to license third parties to manufacture Macintosh clones may cost it dear as Motorola, which makes motherboards for the machines, slashed prices last week.
Motorola cut prices on its Starmax range of clones while Power Computing also cut prices on its Macs by as much as 21 per cent in the US.
And Umax, which has a successful scanner business, introduced an entry-level Mac clone using a 180MHz Power PC 603e for about #900, while it also reduced prices on its existing range of machines by between seven and 20 per cent, effective immediately.
The decision by Motorola to cut prices by about 10 per cent is a sign of the company?s desperation to shift kit now that it has formally restructured its computer systems group. But the news will not come as good news to Apple, riven by internal power struggles.
The price of Motorola Mac motherboards also dropped 10 per cent last week, in line with Starmax reductions, a representative of UK distributor Flashpoint confirmed. Although Motorola will still push strongly to sell both its motherboards and its Starmax machines, the company will not say how many units it has shipped so far.
Apple would not comment on the price reductions.
J Umax distributor IMC will bundle all its Umax machines with Macromedia Freehand Graphics Studio 2. The package features 2D graphics, a 3D rendering tool and a high-resolution image editing software.
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