Which software publisher shifts the most CD-ROM units at retail - Microsoft? Electronic Arts? Virgin? No, Softkey.
So can you name a Softkey best seller? The chances are, you can't. But with 520 titles to choose from, it's not surprising. Besides, the company has absorbed so many other publishers in the two years since its formation, it's easy to lose track of which titles are now part of the Softkey library. Comptons Interactive Encyclopaedia anyone?
Softkey - rightly or wrongly - has been labelled a shovelware publisher, stuffing the channel with racks of instantly forgettable titles at what the trade euphemistically calls the budget end of the market. Does this embarrass the company? Not a bit of it. You won't catch UK MD Charles Tarlton apologising for 520 titles. Tarlton is a man not afraid to whip out his notebook PC and conduct a presentation in a Soho restaurant, a man impervious to the sarcasm of snooty waiters.
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