After a major portfolio refresh, Avaya claims it has united its vision for the future of the contact centre with that of Nortel.
The comms vendor recently launched a glut of hardware, application and services updates under the Avaya Aura banner – its SIP-based architecture, which was unveiled last year. The centrepiece is Contact Centre, a work assignment application.
Nigel Moulton, Avaya’s EMEA director of product and solutions marketing, said the technology sets a new vision for the contact centre industry.
“For Nortel resellers, it details the steps to take with customers to get there,” he said. “It is the strongest [demonstration] that shows together we are stronger.”
Moulton said Avaya’s premium-end pricing had disbarred it from the lower end of the market, but the new offering would allow VARs to “address the ‘M’ in the SME”.
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