The move by the manufacturer of ATI and NVidia cards, not only means a name change, but means marketing resources that were previously divided between the two brand names will now concentrate on the Palit name.
Matthew Parrish, product manager at VIP, said: “By using the more famous Palit brand name instead of the old Xpertvision brand, we can help VIP’s customers benefit from the worldwide marketing activity that Palit do, so this is a really positive move.
“The transition from Xpertvision to Palit is very easy as it is only the logo and packaging that has changed – the products themselves are exactly the same.”
Bernice Lin, regional sales manager at Palit, said: “This integration is a milestone for us and highlights our ambition to drive forward as the “pioneer and leader in graphics technologies”. With a clear vision and focus, we will maintain our dedication to aggressive pricing, quality and unsurpassed performance.”
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