The way to annoy a super-enthusiastic American marketing man trying to show you his latest video game - which happens to contain full-motion video sequences including a lengthy and visually impressive non-interactive opening sequence - is to suggest interactive movies are no fun to play.
He won't get annoyed the first time, but if you restate and rephrase the thought over and over again with the conviction that you, and only you, know the emperor is not wearing any clothes, he'll finally crack.
You can say interactive movies are all show and no go, that they are made by film industry wannabes who know the games are no fun but try to sell them because they went into production two years ago when it all seemed like a good idea and no way are they going to write off that kind of investment.
VP of marketing at Pulse Entertainment, Jim Lanahan, won't disagree, but he'll do his best to persuade you his game Bad Mojo should be excluded from the roster of interactive motion picture turkeys.
Vendor's announcements include AI-powered Microsoft Office, a move away from password verification and an alliance with Adobe and SAP
Vendor claims hackers are hijacking machines to mine for cryptocurrency
Nearly half of SMBs are planning to invest in digital workflows to reduce their paper-based processes by 2025, according to Quocirca
The charter has pulled together the biggest names in tech in an unprecedented attempt to address the tech industry's lack of diversity. Tom Wright asks how it plans to do it