InstallFree has launched a highly selective channel recruitment campaign to keep competition among its resellers to a minimum.
The application virtualisation specialist already has three channel partners on board and is now looking to recruit two more over the next quarter.
The US-based firm said the recruitment initiative was part of its wider plans to replicate the success it has enjoyed in its home territory within EMEA.
Yori Gabay, chief executive of InstallFree, explained: “We want to keep partner numbers down to ensure that support is properly provided to these partners.”
Ideal partners, added Gabay, would have “an understanding of the virtualised space” and experience of marketing the technology within the healthcare and education markets.
Oren Taylor, sales director at InstallFree distribution partner CDG UK, said resellers that sign up with the vendor will benefit massively from its selective channel approach.
“They will be part of an exclusive group and will benefit from healthy margins and opportunities,” Taylor explained. “It is also a good way for partners to differentiate themsel
CEO Graeme Watt admits the trading climate is becoming a little more uncertain as he and CFO Graham Charlton reflect on the reseller's £1bn year
Security vendor appoints Infinigate as part of strategy to grow channel business
As the trade war between the US and China ramps up, Marian McHugh investigates what impact this will have on UK prices and how partners are adapting to higher costs
CRN quizzes Avaya CEO Jim Chirico on the firm's progress after exiting Chapter 11 earlier this year, and listing on the stock exchange