Oracle and Compaq are spending #2 million over the next six months to woo resellers and set up joint marketing and channel initiatives.
The money will be spent on a joint office/showroom, promotions and training of resellers. The announcement follows a statement by Oracle on Wednesday that it will make all its products run on NT, and the formalisation of its relationship with Compaq as its main NT hardware partner.
Oracle marketing manager Rob Bruce said the two would start sharing a channel to customers, both in joint direct sales and marketing and through shared resellers.
'We will be targeting large accounts and playing on both our strengths,' said Bruce.
NT growth areas like retail and branch banking will be especially targeted by the joint marketing teams.
Compaq systems group product manager Hugh Jenkins said resellers should be quick to realise the implications of the partnership between the firms.
'It is a big opportunity for Oracle,' said Jenkins. 'In six months' time they will be telling us that customers had been asking them for Oracle NT products rather than having to sell them.'
In a diplomatic response, given Oracle's strengths in Unix, Bruce said he does not expect NT to be a replacement for Unix, but sees it as an alternative to other midrange systems, notably the AS/400.
'NT will be the key that unlocks the AS/400 market,' he said.
'With Oracle now putting all its products on an NT platform it could encourage this development further.'
The decision places Oracle in the unusual position of developing its software for Microsoft, which has a rival database in SQL Server.
One of the by-products of the partnership is that Compaq will no longer bundle SQL Server with its products.
Early next year the partnership will release an Oracle parallel clustering programme for Compaq NT servers. This will use Compaq's forthcoming NT clustering technology running Oracle Parallel Server.
The technologies have already been demonstrated together and will be targeted at enterprise customers.
Highlander MD Steve Brown tells CRN about the skills he learned on the pitch and brought to the boardroom
Reports suggest Dell is pursuing a straightforward IPO, contradicting existing plans to buy out tracking stock holders
Analysts predict upturn in PC market next year, but 2018 to remain plagued by components shortages
Neil Sawyer claims he has 'never seen so many conversations about a new method of investing in workplace technology'